Research methods
The empirical research study includes qualitative interviews, focus groups and surveys in all participating countries (Austria, Germany, Finland and Latvia). The focus groups were conducted with two target groups: 1) people aged 55+ who are employed in small and medium-sized enterprises (SMEs), 2) managers, decision-makers, e.g. HR managers of small and medium-sized enterprises.
We are happy to share our first experiences and impressions from the focus groups with you:
